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Google AI Mode Launches in Slovenia and Croatia

· Tomyco

Key facts

  • Announced: 7 October 2025 on the Google Blog
  • Expansion: 35+ new languages and 40+ new countries and territories – over 200 in total, many of them in Europe
  • Our region: Slovenia and Croatia; languages include Slovenian, Croatian, German and Italian
  • Rollout: over the following week

Google expanded AI Mode in Search to more than 35 new languages and more than 40 new countries and territories – over 200 in total.

What is AI Mode?

AI Mode is a separate search experience in Google Search. It answers longer, more complex questions with an AI-generated response and links to sources. According to Google, it is powered by a custom version of its Gemini model, and questions in AI Mode are nearly three times longer than traditional searches.

Infographic of the October 2025 AI Mode expansion: more than 35 new languages, more than 40 new countries and territories, over 200 in total, including Slovenia and Croatia and the Slovenian, Croatian, German and Italian languages.
AI Mode expansion, 7 October 2025. Source: Google Blog.

What changed

The new markets include Slovenia and Croatia, and the supported languages include Slovenian, Croatian, German and Italian. Users in these countries can now ask complex questions in their own language and get an AI answer with links to the sources it used.

Diagram comparing classic results and AI Overviews or AI Mode: both start from the same Google index and ranking systems; classic results show a list of links, while AI features run related searches, write an answer and cite linked sources.
Classic results and AI answers rely on the same index.

Why it matters for businesses

In our markets, too, some users now get their answer directly in Google. It is therefore increasingly important for businesses to be cited as a source in AI answers. The foundations are the same as for classic SEO: pages that are indexed, useful and trustworthy.

What it means in Central and Eastern Europe

Until now, many AI search features reached English-speaking markets first. With Slovenian and Croatian support, local businesses compete for visibility in AI answers in their own language. Because there is less high-quality content in these languages, original local pages – with clear facts about products, services, locations and prices – have a real chance of being used as sources. Businesses in tourism, retail and professional services should check how they appear for longer, conversational questions about their field.

Checklist: what to do now

  • Try AI Mode with the longer questions your customers ask, in Slovenian and Croatian.
  • Check whether your pages are cited as sources – and which competitors are.
  • Make sure your key pages are indexed and eligible for snippets.
  • Improve pages that answer complex questions: clear structure, up-to-date facts, your own experience.
  • Keep your Google Business Profile complete in the local language.

Update, September 2026: Since 31 August 2026 Search Console shows impressions in AI Mode and AI Overviews for all sites. Read about the new reports →

Official sources

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