The Google Search changes that matter most for businesses in Central and Eastern Europe, explained briefly and linked to official sources.
Google’s September 2026 spam update rolled out from 24 September to 8 October 2026, globally and in all languages. If your traffic dropped in that period, check your site against Google’s spam policies.
Read more →On 1 October 2026 Google updated its guidance on generative AI content: everything AI creates – including titles, meta descriptions, structured data and alt text – should be checked by a person before publishing.
Read more →Google introduced Search Console reports for generative AI features in June 2026; since 31 August 2026 they are available for all sites. For the first time, you can measure which pages appear in AI answers.
Read more →From 30 August 2026 Google no longer enforces manual actions under its site reputation abuse policy for users in the European Economic Area. Affected sections may instead rank independently of the rest of the domain.
Read more →Google released three broad core updates in half a year – in December 2025, March 2026 and May 2026. Traffic swings during these periods are a reassessment of content quality, not a penalty.
Read more →In May 2026 Google published a guide to optimizing for AI Overviews and AI Mode. The key message: these features use the same ranking systems, so classic SEO remains the foundation – no special “AI SEO” tricks needed.
Read more →Since 7 May 2026 Google no longer shows FAQ rich results in Search. FAQPage markup can stay, but it no longer has a visible effect in Google.
Read more →On 7 October 2025 Google expanded AI Mode to more than 40 new countries and 35 new languages – including Slovenia and Croatia, and Slovenian, Croatian, German and Italian.
Read more →Fraggles are the sections in a page that are marked with different tags in the URL visible as https://www.example.com/article#TAG. Fraggles used to be almost irrelevant as far as…
Read more →There is a chance that your pages have been logged in to GSC or Google Search Console that receives alerts on a regular basis from Google regarding page…
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