Website Structured Data (Schema.org)
There is a chance that your pages have been logged in to GSC or Google Search Console that receives alerts on a regular basis from Google regarding page problems. These alerts can range from anything such as search reports of the previous month, inaccessibility of a page, and mobile site problems. It means that many of you are used to getting these alerts that you no longer pay attention to them.
If so, it is likely that you overlooked or even failed to receive the latest message from GSC last March 2019 that is somewhat different from previous alerts.
What does the GSC message mean?
The message from GSC means that Google already started considering structural information as one factor in page quality. This is something that has been under monitoring ever since the expansive mobile search engine switch that happened last August.
When you speak of structural data, it means that the pages include additional information in a particular product case. The information cannot be seen on the page as this is included in the code. You can check structured data with Google’s Rich Results Test or the Schema Markup Validator (the old Structured Data Testing Tool has been retired).
It may seem complicated, but you don’t have to worry
Most of the time, the issue can be solved with the installation of the right plugin. WordPress, for instance, supports Yoast basics installed on many WordPress installations. There are also dedicated plugins such as https://wordpress.org/plugins/schema-and-structured-data-for-wp/.
The same applies to other CMSs
For Magento, several extension developers offer structured data modules, for example Magmodules.
For PrestaShop, structured data modules are available in the official PrestaShop Addons marketplace.
The solutions are available for all systems. These come at affordable prices and some are even free. Make sure you install them right away.
Updated October 2026: Google’s current introduction to structured data is available in Google Search Central. Note that Google stopped showing FAQ rich results in May 2026 – see our news post.